What term describes how the message is transmitted in the communication process?

The term "medium" refers to the means or method used to transmit the message in the communication process. It encompasses various forms through which information is conveyed, such as spoken words, written text, digital platforms, visual aids, or any other tools that facilitate communication. Understanding the medium is crucial as it influences how effectively the message is received and understood by the audience.

For instance, a message delivered via a video call might engage the audience differently than one sent through email, highlighting the importance of selecting the right medium based on the context and purpose of the communication. The medium is essential in bridging the gap between the sender and the receiver, ensuring that the intended message reaches its destination effectively.