What percent of what we see and hear do we retain?

The assertion that we retain 50% of what we see and hear is grounded in research about human memory and learning processes. It highlights the cognitive engagement involved when we experience information through both visual and auditory channels. The combination of these two modalities can enhance memory retention, as they work together to create a more comprehensive understanding of the material.

The retention rate reflects the idea that information presented through multiple senses can be more effectively encoded into memory. Thus, when individuals see and hear information simultaneously, their engagement and retention improve compared to relying on a single sensory modality. This statistic suggests a considerable improvement in memory efficiency when experiencing learning materials through dual channels, contributing to deeper understanding and recall.

In contrast, lower percentages reflect common claims regarding retention rates when only visual or auditory methods are employed. For instance, figures like 10%, 20%, and 30% are often cited in relation to retention from singular modalities or less interactive learning experiences.